It is the sequel to the 2006 film, Don: The Chase Begins Again, which itself was a remake of the 1978 film Don. |
The film stars Shah Rukh Khan, Priyanka Chopra, Lara Dutta, Boman Irani, Om Puri and Kunal Kapoor. |
The film is set to be released on December 23 in both 2D and 3D. |
It will also be available in Tamil and Telugu languages. |
The idea for a sequel had been conceptualized ever since the first movie was released, and a sequel was announced by Farhan Akhtar shortly after the release. |
Shooting for Don 2 began from October 10, 2010 in Berlin, Germany. |
Shah Rukh Khan was asked to bulk up for the movie and to develop a six-pack. |
If the first half of the year belonged to Salman Khan then the second half is going to be of Shah Rukh Khan |
The promotion of 'Don 2' has started while the campaign for 'RA.One' is in full swing. |
The makers of 'Don 2' have initiated a full-fledged campaign to popularise Don's persona with witty one liners titled 'Don says'. |
Since some years filmmakers have started the trend of creative marketing which fetches more attention towards their films. |
This time Ridesh Sidhwani and Farhan Akhtar, makers of 'Don 2' have come up with an innovative idea of releasing one tongue in cheek Don quote on each Friday for 11 weeks starting from October 14. |
These quotes will be simultaneously released across all mediums including television, print, radio, internet and the mobile platform |
The idea is to get the audiences to relate to Don's attitude and mannerism. |
This concept lays the tracks for all the fans to get familiar with his one liners and be able to use them as part of their daily verbiage. |
In the movie, Don's character is known for his suave attitude, charisma, style and his witty one liners. |
'Don Says' is a re-introduction for the audience to Don's philosophy of life and his opinion on people who are either with him or against him. |
Don's character is known for his style, personality and attitude. |
The first version of 'Don' was a success and the first look of 'Don 2' has generated enough curiosity in the audiences' hearts |
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